Kate Moss once wore this ‘incredible’ mascara for 28 hours straight

Charlotte Tilbury knows a thing or two about staying power.

The makeup artist-turned-mogul has spent decades crafting sweat- and party-proof beauty looks for a who’s who of Hollywood — although a recent Kate Moss moment featuring her Exagger-Eyes Volume Mascara ($29) may have set a new record.

“She wore it for 28 hours, and it went viral,” Tilbury tells Page Six Style of the product, which she’s also tested out on stars like Amal Clooney.

Charlotte Tilbury Exagger-Eyes Volume Mascara

“The formula is incredible,” adds the beauty guru, who says it can lend lashes “nine times the body, which is amazing.”

Unlike many other mascaras on the market, Exagger-Eyes also comes in a glass tube aimed at better preserving the product over time.

And while the product’s only been out for a hot minute, Moss isn’t the only one relying on it for hours at a time; Reese Witherspoon, Ayo Edebiri and Rita Ora all swiped on the mascara before the Emmys earlier this month.

While Tilbury’s full line of 2024 holiday sets is currently available exclusively on her app — and officially drops on her website on September 26 — online shoppers can already snag the gift-ready Revive & Exagger-Eyes Duo ($94), which includes the new launch along with Tilbury’s Hollywood Skin Secrets Immediate Eye Revival Patches ($70).

Charlotte Tilbury Revive & Exagger-Eyes Duo

Charlotte Tilbury Hollywood Skin Secrets Immediate Eye Revival Patches

This is what every celebrity wants,” Tilbury tells us of the hydrating under-eye masks, adding, “I’ve tried every eye patch. Nothing works like this.”

If you’ve got your eye on other gifting go-tos — like the brand’s 12-Day Advent Calendar ($300 $220), which dropped earlier this month — just be sure to add to cart before they sell out.

Unlike Moss’ mascara, they likely won’t last long.