Pop Superstar Taylor Swift has Officially Joined the Labubu Craze — and Swifties are losing it!

Pop superstar Taylor Swift has officially joined the Labubu craze — and Swifties are losing it!

In a surprise social media post that lit up the internet on Thursday night, Swift shared a charming unboxing video of her very first Labubu collectible.

With her signature blend of warmth, humor, and a touch of glam, the “Anti-Hero” singer showed off the pint-sized figure, which she called “the cutest thing ever,” sending fans into a frenzy.

“This little guy just stole my heart,” Swift beamed, holding up a limited-edition pink Labubu with glittery accents. “I get it now. I totally get the obsession.”

Labubu, a quirky and expressive character created by artist Kasing Lung and popularized through collectible vinyl art toys by POP MART, has become a massive trend among collectors and pop culture enthusiasts worldwide.

Known for its fuzzy ears, wide eyes, and whimsical designs, Labubu has captured hearts from Asia to the U.S. — and now has a new fan in one of the world’s most iconic performers.

Swift’s post included a behind-the-scenes peek at her opening the intricately designed box, carefully peeling back layers of packaging with childlike excitement. “I used to unbox Grammy awards,” she joked, “but this might be just as thrilling.”

Within minutes of the post going live, hashtags like #TaylorLovesLabubu and #SwiftieLabubu shot to the top of trending charts on X (formerly Twitter) and TikTok. Fans began sharing their own collections, hoping to match Swift’s pick or speculate what her next figure might be.

One fan commented, “Taylor Swift joining the Labubu fandom is the crossover I didn’t know I needed!” Another wrote, “She’s one of us now — the sparkle, the joy, the addiction to cute things. Welcome to the club, queen.”

POP MART also chimed in, reposting the video with a sparkling caption: “Welcome to the Labubu universe, Taylor! You just made our year.”

While Swift has always been known for her connection to fans and love for small, meaningful treasures — like friendship bracelets and handwritten notes — her dive into the collectible toy world marks another way she’s embracing current trends and engaging with Gen Z culture.

No word yet on whether Swift plans to collaborate on a custom Labubu design, but with her influence and creative spirit, fans are already imagining a glittery, cats-and-stars-inspired edition — complete with red lipstick and a tiny guitar.

For now, one thing’s clear: Taylor Swift has officially sprinkled her magic over the Labubu world — and the craze just hit a whole new level of sparkle.